In many localities, word-of-mouth promotion has helped hundreds of quality construction companies get off the ground. But to enjoy greater growth, it's essential to embrace some key marketing solutions to outpace the competition, promote your brand, and secure more leads and customers. If you want to grow your construction business in today's digitally inclined marketplace, use the following strategies for marketing success.
Design a Great Website
A good website--that's a prerequisite in this digital climate. To effectively market your business you need a terrific website that is undeniably professional, easy to navigate, and designed to showcase your services and expertise to your target audience--residential and commercial property owners as well as property managers, commercial agents, and even investors. To grow your business is to grow your target audience too. It's worth investing in a digital marketing firm who has the experience and expertise to design you a winning website.
Establish and Maintain a Social Media Presence
Your customers are using social media. Are you engaging them there? If you're not using social media platforms like Facebook, Twitter, Instagram, Houzz and Pinterest to connect with customers, you can rest assured that your competition is. Social media helps businesses stay in touch with customers while promoting their brand and services. It also gives you an easy avenue to showcase your work and get reviews.
Embrace Search Engine Optimization
The best website in the world won't do you much good if it doesn't attract internet traffic. Consider how many pages you’ll scroll through when searching on the internet… two? three? When your construction business is optimized with SEO-friendly solutions, it will appear early in search engine page rankings. So, when Mary and Paul Smith search for 'construction company in Denver' (supply your own locality), your company will ideally appear on page one of Google's search results. With no SEO game, your business could be three or four pages deep in the search results. That means, your website will see considerably less traffic (and fewer leads) than businesses on page one.
Advertise--but Keep Your Message Simple
The key to successful online or print advertising is to keep your message simple and clear with one powerful call-to-action (CTA). While you might be inclined to get as much information into the ad you're paying for, it's apt to get lost in a clutter of content. Instead, consider what you most want your customers to do (i.e. call for a free estimate, visit our website to learn more, contact us to schedule a no-obligation appointment) and market that message.
Let Your Work Speak for Itself (and Use Testimonials!)
Show off the high-quality of your workmanship with photos and testimonials. Post them on your website and social media accounts. Let potential customers see what you're capable of doing. Great content like compelling messaging is important but use images to provide customers with proof of your construction company's expertise.
Of course, no matter how good your marketing is, it’s great workmanship that truly grows your business. Ensure that your team has great technique and tools for the job. For instance, BECK Tools and Fasteners are renowned throughout the construction industry for their quality and durability. High-quality products, outstanding workmanship, and a savvy marketing plan are the keys to your construction company's growth and continuing success!