With tax season and refunds just around the corner, it’s time to start thinking about how you can leverage the decking trends of 2021. While decking has always been a part of the American way of life, the COVID-19 pandemic has made having a quality outdoor space an essential for emotional survival.
What’s New with Decks?
Now is the time to inform your customers about these and other decking trends of 2021:
Bigger — People are using their backyards and decks more than ever before. Families with backyards are now installing new, larger decks, including ones with multiple levels. And households that already have decks are expanding them to include gazebos, fireplaces, hot tubs, outdoor kitchens, and many other amenities.
Upgradeable/modifiable — Another popular trend is to modify or upgrade an existing space into a more comfortable environment. Customers are looking to add walls or overhead covering. When adding multiple levels, many clients are adding storage space below for added convenience.
Quick install — The pandemic and close proximity are affecting stressed families in many ways. As the weather improves and tax-refund season approaches, many households are likely going to exploit their outdoor space by installing a new deck or upgrading their existing one. However, customers will want their decks installed as quickly and safely as possible, with limited exposure to construction crews. Companies that offer clear guidance about their working methods, strategies to keep their customers and staff safe, and streamlined construction processes will have a competitive edge.
Playground decks — More and more families are installing playground decks for their children while schools and daycare facilities are closed or eliminating playground recess. Safety. multipurpose functionality, and features for both younger and older children are key selling features.
Outdoor dining — BBQs and patios are a long-time American tradition but have become even more important during this pandemic. Decks with build-in banquette seating are popular as they save space.
Spring and tax season are approaching. It’s likely that even as we plan for a post-COVID-19 lifestyle many people will still be thinking about ways to upgrade and make the most of their outdoor living space and may have some additional financial resources to do so. With the right build team, tools and fasteners, your customers can be enjoying new decks or upgrading existing structures with playgrounds, storage spaces, second levels, firepits, and other modifications as soon as the weather allows.
The SCRAIL® InvisiDeck® System, distributed by BECK America (a member of the BECK Group), can help you build decks safe and fast. Decking can be installed or removed for repairs or modifications safely and easily. The unique SCRAIL® InvisiDeck® fasteners provide the quickest and safest way to fasten the hidden InvisiDeck® I-CLP Clips for fastening of grooved boards. Plus, the InvisiDeck® air-driven tool has a patented nose that allows you to insert the I-CLP clips into the groove and secure with SCRAIL® fasteners in one easy step. With the SCRAIL® InvisiDeck® System, your customers won’t see ugly screws. They will only see a beautiful deck.